Slow mornings are the best mornings. Waking up without an alarm, sipping a coffee while catching up on magazine reading, followed by a waffles and bacon sort of breakfast, then some quality time playing with the dog before heading out on the day’s adventures. These are special, cherished mornings.
Maybe it’s because they only happen on weekends, rather than every day, that they’re special. If it were the norm, well, I hear that’s called retirement. But also, things lose their sense of specialness when they become regular or routine. Having an experience that can’t be had every day makes it all the more special. And that’s why magazines are special.
The magazine experience is so much more than what is in the pages – it’s about stopping everything else and dedicating a chunk of time to enjoying a single event. It’s a tactile experience that is lacking in our digital interactions.
While there’s an argument to be made for having information accessible online, I think there’s also an argument to be made for intentionally making information difficult to find. If something is available only in a printed book or magazine, it becomes a bit more special – in the same way that listening to an album on a record player is a special experience.
There’s joy to be found in the slow life, in savouring tactile experiences, in fully enjoying the moment without digital distraction. That joy is the promise of an unread magazine.
And that is why we, the people who make magazines, do this – to create a thing that will provide you an excuse to slow down, turn off and savour the slow life. Here’s to hoping you enjoy the experience.
This piece first appeared in the spring, 2018 print edition of Home & Cabin